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1000 Titel
  • Emotionalization in Science Communication: The Impact of Narratives and Visual Representations on Knowledge Gain and Risk Perception
1000 Autor/in
  1. Flemming, Danny |
  2. Cress, Ulrike |
  3. Kimmig, Sophia |
  4. Brandt, Miriam |
  5. Kimmerle, Joachim |
1000 Erscheinungsjahr 2018
1000 LeibnizOpen
1000 Publikationstyp
  1. Artikel |
1000 Online veröffentlicht
  • 2018-01-26
1000 Erschienen in
1000 Quellenangabe
  • 3:3
1000 FRL-Sammlung
1000 Copyrightjahr
  • 2018
1000 Lizenz
1000 Verlagsversion
  • https://doi.org/10.3389/fcomm.2018.00003 |
1000 Publikationsstatus
1000 Begutachtungsstatus
1000 Sprache der Publikation
1000 Abstract/Summary
  • The communication of scientific information plays an increasingly important role for scientists and scientific institutions. This is especially true of institutions in the field of biodiversity and conservation research, since the transfer of research results to the public is a prerequisite for decision-making, and the success of conservation measures often depends on public acceptance or active contribution. To have the desired impact, science communication in the context of human–wildlife interactions must enable recipients to (1) gain valid knowledge, (2) form an attitude toward the subject matter, and (3) develop an adequate understanding of the risks and dangers associated with human–wildlife interactions, which are usually overestimated by the general public. Using the topic of foxes in urban habitats, we investigated the role of emotionalization in science communication. In a laboratory experiment with 127 university students (91 females), we manipulated textual and visual features in an information brochure about foxes and examined their impact on people’s knowledge gain, attitude development, and modified risk perception. In particular, we compared a narrative presentation to a non-narrative list of facts and examined the use of photographs of young foxes. We found a positive development in all of the outcome variables from the pre- to the posttest (more knowledge, more positive attitude, lower risk perception). We also found an interaction effect of text type and visualization on knowledge gain that highlighted the importance of the fit between text type and visualization. In contrast to our expectations, we did not find any differential effects of specific treatments on attitude development. Finally, we found a main effect of text type on modified risk perception, indicating less reduction of risk perception with a narrative article than with a fact list. We discuss our findings with respect to the role of emotionalization in science communication, stressing that it is particularly important to achieve a suitable fit between textual and visual forms of emotionalization, depending on the goal of communication. We also discuss possible explanations as to why some hypotheses were not supported by the data. In our concluding statements, we refer to limitations of the present study and address implications for future research.
1000 Sacherschließung
lokal risk perception
lokal science communication
lokal attitude
lokal emotionalization
lokal human-wildlife interaction
lokal knowledge
lokal narratives
1000 Fächerklassifikation (DDC)
1000 Liste der Beteiligten
  1. https://frl.publisso.de/adhoc/uri/RmxlbW1pbmcsIERhbm55|https://frl.publisso.de/adhoc/uri/Q3Jlc3MsIFVscmlrZQ==|https://frl.publisso.de/adhoc/uri/S2ltbWlnLCBTb3BoaWE=|https://orcid.org/0000-0002-0490-9823|https://frl.publisso.de/adhoc/uri/S2ltbWVybGUsIEpvYWNoaW0=
1000 (Academic) Editor
1000 Label
1000 Förderer
  1. Leibniz-Institut für Wissensmedien |
  2. Institut für Zoo- und Wildtierforschung |
  3. Deutsche Forschungsgemeinschaft |
  4. Eberhard Karls Universität Tübingen |
1000 Fördernummer
  1. -
  2. -
  3. -
  4. -
1000 Förderprogramm
  1. -
  2. -
  3. -
  4. Open Access Publishing Fund
1000 Dateien
1000 Förderung
  1. 1000 joinedFunding-child
    1000 Förderer Leibniz-Institut für Wissensmedien |
    1000 Förderprogramm -
    1000 Fördernummer -
  2. 1000 joinedFunding-child
    1000 Förderer Institut für Zoo- und Wildtierforschung |
    1000 Förderprogramm -
    1000 Fördernummer -
  3. 1000 joinedFunding-child
    1000 Förderer Deutsche Forschungsgemeinschaft |
    1000 Förderprogramm -
    1000 Fördernummer -
  4. 1000 joinedFunding-child
    1000 Förderer Eberhard Karls Universität Tübingen |
    1000 Förderprogramm Open Access Publishing Fund
    1000 Fördernummer -
1000 Objektart article
1000 Beschrieben durch
1000 @id frl:6414979.rdf
1000 Erstellt am 2019-07-02T12:18:13.457+0200
1000 Erstellt von 218
1000 beschreibt frl:6414979
1000 Bearbeitet von 122
1000 Zuletzt bearbeitet Fri Apr 09 14:11:26 CEST 2021
1000 Objekt bearb. Fri Apr 09 14:11:25 CEST 2021
1000 Vgl. frl:6414979
1000 Oai Id
  1. oai:frl.publisso.de:frl:6414979 |
1000 Sichtbarkeit Metadaten public
1000 Sichtbarkeit Daten public
1000 Gegenstand von

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