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Reisch-et-al_2013_Experimental evidence on the impact of food advertising.PDF 659,87KB
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1000 Titel
  • Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food
1000 Autor/in
  1. Reisch, Lucia A. |
  2. Gwozdz, Wencke |
  3. Barba, Gianvincenzo |
  4. De Henauw, Stefaan |
  5. Lascorz, Natalia |
  6. Pigeot, Iris |
1000 Erscheinungsjahr 2013
1000 LeibnizOpen
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  1. Artikel |
1000 Online veröffentlicht
  • 2013-04-17
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1000 Quellenangabe
  • 40858
1000 FRL-Sammlung
1000 Copyrightjahr
  • 2013
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1000 Verlagsversion
  • http://dx.doi.org/10.1155/2013/408582 |
  • https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3652142/ |
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1000 Abstract/Summary
  • To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences. This finding has important implications for both future research and public policy.
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  1. https://frl.publisso.de/adhoc/creator/UmVpc2NoLCBMdWNpYSBBLg==|https://frl.publisso.de/adhoc/creator/R3dvemR6LCBXZW5ja2U=|https://orcid.org/0000-0001-8459-6099|https://frl.publisso.de/adhoc/creator/RGUgSGVuYXV3LCBTdGVmYWFu|https://frl.publisso.de/adhoc/creator/TGFzY29yeiwgTmF0YWxpYQ==|http://orcid.org/0000-0001-7483-0726
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1000 Hinweis
  • A corrigendum to this article has been published at https://doi.org/10.1155/2017/2826763 and https://repository.publisso.de/resource/frl%3A6408370.
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